Re-branding

Mr Foureyes "represents the link between you, our customer, and the child you are helping - another pair of eyes is being helped with your purchase of glasses."

Point of difference:

• Name gives more character and focuses on the people they serve (customers and communities)

Customers supporting communities - every purchase helps a NZ child get glasses.

Kiwi Optical: one of the 11 teams on the Akina Foundations social enterprise accelerator programme, the launchpad.

"Our vision is for a sustainable, prosperous and inclusive NZ"

• Supporting high-potential social enterprises to deliver scalable solutions to pressing social and environmental challenges.
• Offering home try-on services soon
• Focuses on well being of children - they learn mostly with their eyes 
• Volunteering plays a big part of Ravi's life 
• Focuses mainly on NZ children now
• Aims to do a volunteer trip every year
• Most trips rely on donated glasses

Most popular: New lenses in own glasses - time effective

Packaging: Something flatter for transportation (vinyl eyes glasses, buffalo horn glasses - Lewis Frederick's, Orishiki Spectacle Case, Tokyo)

Working with proof eyewear (iwantproof.co.nz)
- Expanding into stores may depend on them
- Purchase frames in store (if? happens)

- Prescription customised after

Only one online who does lenses - fastest, affordable

Most stores steer you into buying new pair as opposed to just replacing lenses

• The importance of vision is not cheating people of money
• Customers can choose thin/thick lenses
• They don't get this choice in most stores

Blank lenses sent to people to try on.

3D printing utilised to resize frames

• Common problem, wanting to change size but keep the same style (made to order)