Thursday, 13 August 2015

LECTURE: Beneath The Surface - Jason Mitchell

Beneath The Surface - Jason Mitchell


  • Objects (can) change peoples ideas
  • Think about the relationship between the object and the environment
  • Mashtun Crackers - up-cycles grains from growing?
  • Take waste and up-cycle to something functional/edible...etc.
  • What happens at the end of the life of this object?
  • Longevity - purposeful, valued, precious, a design that lasts a lifetime
  • Wishbone design, NZ
  • 3D printing houses - China 10x in 24 hours
  • Challenge how the user interacts with the product. Perhaps help them question/change their behaviour with it
  • Using CO2 to dye clothing - means no water waste 
Wishbone Design 
- Can grow with the user
- Thinks how things can transform


  • Look for opportunities the client may not see
  • Look for a problem - turn it into an opportunity 
  • Moving away from linear manufacture towards a cycle (up-cycling, re-purposing, recycle)
Jennifer Whitty: 'It's complicated'

Idea: Our lives today impacts those in the future

"Design is changing the word and the world is changing design"

"The thinking was we could 'consume' towards better lives. That began to feel exclusive and less empathetic."

We have created problems, therefore we can fix it.

"Human beings don't have a pollution problem, they have a design problem"

"There has been a realisation that design has an ability to respond to and encourage certain behaviours. The challenge is to get us more conscious about what we do with it."

"I feel it's me against the world and I wouldn't make a difference."

What we consume, how we consume = problem. We need to think about this
We rely on systems to navigate our lives.


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