Already we have many ideas on directions we could go in with packaging. With the whole marketing and advertising aspect, we did not have a clear or solid idea or plan of what we were going to deliver.
At the meeting with the client we had a discussion around this aspect and what they want.
- we picked up that they were interested in making more effort and be more consistent with posting on their facebook page.
- they mentioned twitter- we think that twitter is good for questions. However, it is not as popular within NZ and not a good platform for selling a product.
- marketing around reglazing service ( reminding people to update their prescription)
- advertising at stores (local)
- old methods of advertising (word of mouth)
From this, we have done more market research to get a direction in this concept.
We started thinking about visuals (photographs) that can tie/relate to the brand. We agree that Mr foureyes have a quirkiness about them however not evidently shown on their website. Jack mentioned their glasses on people in a natural environment (they only have studio photos on their website) which led us to Humans of New York. I then found Gordon Graham (eyewear brand) that shoot each collection in a different location (cafe, pizza parlour, park, etc.)
- marketing around reglazing service ( reminding people to update their prescription)
- advertising at stores (local)
- old methods of advertising (word of mouth)
From this, we have done more market research to get a direction in this concept.
We started thinking about visuals (photographs) that can tie/relate to the brand. We agree that Mr foureyes have a quirkiness about them however not evidently shown on their website. Jack mentioned their glasses on people in a natural environment (they only have studio photos on their website) which led us to Humans of New York. I then found Gordon Graham (eyewear brand) that shoot each collection in a different location (cafe, pizza parlour, park, etc.)
source: gordon-graham.com
These images focus on the glasses yet are also selling a lifestyle. Often brands on instagram subtly sell the item to the audience by using images that show a lifestyle, the essence and value of the brand.
we looked into brands that do this on instagram:
These images focus on the glasses yet are also selling a lifestyle. Often brands on instagram subtly sell the item to the audience by using images that show a lifestyle, the essence and value of the brand.
we looked into brands that do this on instagram:
(eyewear, usa)
(street clothing, wellington NZ)
(eyewear, NZ)
(eyewear, uk)
(performance clothing, usa)
(performance clothing, NZ)
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