Presentation

FINAL PRESENTATION

SHANNEN

Hi everyone, This is (names) and we are specs appeal

After the formative presentation, we took some time to reflect on the feedback we received to determine what direction we wanted to go and what we needed to resolve. We decided to develop our packaging concept as we had strong ideas around this and a clear direction on where we could head. We also decided to focus solely on one type of packaging. You guys liked how interactive our initial prototype for trial packaging was, so we wanted to develop it for the permanent packaging.

You guys also suggested we collab with the group -Eye Eye Captain to incorporate their cloth into our case.

RACHAEL

To determine the materials and design of our glasses cases, we conducted a survey to study our target audience as well as their needs and wants when it comes to using and purchasing glasses cases.

We came up with three main audiences:

• Early adopters: women and men in their early 20s and to mid 30s who are in the workforce and who are style-conscious and socially aware..
• The creatives: they are usually the first to know about what is new in the market
• Do-gooders: people who genuinely care about ethically-made products, they want to help/contribute in whatever way they can

The common thread between each of these audiences is their need for something fast, easy and ideally transparent.

In regards to packaging, we asked three specific questions:

• Do you leave your glasses case at home or take it with you when going out?

From our survey we found that 71% of people prefer to leave cases at home

• Too bulky to carry with them throughout the day
• People rarely find the need to use a case when wearing them the majority of the time

• How often do you replace your glasses with a new pair?

We found the average number being 2 years as prescriptions are commonly updated at this time too.

• What materials would you like to see your glasses case made from?

Recyclable materials (cardboard, paper, timber) and metal

Taking the results from our research into account, we have focused on designing a case sturdy enough to protect its interior, however using cost-effective and sustainable materials - our chosen materials being corrugated cardboard, elastic and card…the reason being, these materials are easily sourced within New Zealand, consequently cutting down shipping costs abroad as well as courier within the country.

Although corrugated cardboard is commonly used for packaging, we have utilised its properties in a new and interesting way - layering sheets up to create a see-through patterned effect.

The simplicity of the design allows it to be changeable. What we mean by changeability is the design does not need to be altered to allow for the use of different materials. Alternative materials we have considered that could be used instead of corrugated card are timber and plastic. We have taken consideration that the change to these materials will increase the price of manufacturing these cases. Corrugated card is relatively cheap and the properties it has makes it suitable for our design without going over the Mr Foureyes’ budget.  We have also thought about possible materials that can line the inside of the case and the top of the case. Leather could be used to give it a more luxurious look where as using felt could be good for kids cases to have that soft, fuzzy and playful element inside.

SAM

After liaising with ‘Charter’ in Wellington, we have found they unfortunately cannot stamp our corrugated cardboard as it would crush the edges with their tooling, however they are able to provide us with corrugated cardboard and make this specifically to the thickness we need. Stamping would be most cost-effective way for manufacturing our design but at the expense of the aesthetics, however there are a few private companies who use sample cutters on a production level which may possibly be an option. We have laser cut our final cases - this works extremely well however can be quite costly depending on how many cases are cut each time. As the numbers increase for each production run, the cost drops.

Our final design generates a reasonable amount of waste due to our manufacturing process, however the material (corrugated cardboard) can be recycled.

For our lids we have chosen to use thick cardboard in contrast with the corrugated texture, giving off a sleek, clean cut aesthetic. We have embossed glasses and stamped the Mr Foureyes name onto these lids using a printing press and water-based ink. The colour card on the lid can also be customised to suit the user e.g brighter colours for kids.

Process

Template / Layout

We sized up the cases to layout a template in illustrator. this allows for a lot of freedom in designing a base shape.

Laser Cutting

From the Computer to the the laser cutting it is a quick check of the illustrator file and then it's as easy as pressing print. we could laser cut the guts of a roughly a case every 1-2 minutes making this a very fast process.

Finishing

After laser cutting all the different components of the case we then used two different ways to finish the outer layers of the case. Stamping with a custom made stamp makes for a quick and handmade aesthetic, and embossing is a quick and cheap way to add again a customisable finish to the case.

Assemble

To assemble a case we used a spray adhesive as it is a quick and cost effective way to create a strong and long lasting bond. Although this is a one off solution it mimics the way it would be done on a larger scale.

Budgeting

A typical glasses case can be sourced locally and online in a price range of  $4 to $8. The materials and manufacturing processes we have used for the cases, in the quantity we have made,  mean we are confident we have produced a case that cost under $5 in materials, and $10 dollars manufacturing costs a total of $15. Again the price would drop as the amount produced was increased. Although our cases come out slightly more expensive if manufactured in a small production run, we feel our cases are unique and we feel fit with the image of Mr Foureyes.

JACK

In our developments we knew we would be working with the EYE EYE CAPTAIN group somewhat closely as they would be providing the cloth that would go into our case.

We wanted to include a few additional extras into the case in order to communicate the thoughts behind our packaging.

We found out that the other group was doing a care guide for the glasses.

We thought why not make a mini booklet that could communicate all aspects of the Mr Foureyes brand.

That could be used as an extra promotional tool or support other services. E.g. someone is just using Mr Foureyes for their reglazing service along with the cloth they can also get an insight into the brand signature glasses styles, the home trial system, etc.

• the booklet could be updated regularly to match new collections or promotions.

JANNYNE

Mr Foureyes is a brand with a lot of potential for growth. We believe that through all the teams combined efforts, we’ve delivered you a good range of material to help you push and expand your business into the Wellington market and beyond.

On a personal note it was great to work with Ravi and Steph. You guys were great clients. You always provided great enthusiasm towards our work, great with communication and were always happy to give us feedback. It was a great opportunity to work for Mr Foureyes and for us to experience what it’s like to collaborate with students from other disciplines who each had something new and exciting to contribute. We hope to see Mr Foureyes become the successful business we think it can be!